Friday, August 21, 2020

emotions with internet essays

feelings with web papers Messages, messages and messages... Since the introduction of Internet, everyone all through the world began conveying in what came out to be the 21st centurys new universe of connection. Web is a transformation of correspondence for humanity. It makes unfathomable prospects and separation is a subject not an issue. It has become a fundamental methods in close to home, business, and expert parts because of its ubiquity and speed. It is very apparent that Internet, simultaneously, creates and set obstacles to our lives. For doubters, it very well may be a method of executing trickery or even criminal fraud(Behrens solid type of play and self-improvement through expecting exchange characters (Behrens Have you at any point addressed yourself how does this straightforward however complex framework capacities? I for one am as yet confounded and bewildered by the way that with just a link snared in the PC, finishing into the divider, makes a text correspondence between two individuals with a great many miles apart...as an outcome I question myself. The Journey of an E-mail by John Dyson is the individual excursion of the creator where he follows the course an email he sends. Dyson describes, Along with in excess of 150 million others around the globe, I use email constantly and cant envision living without it. How it really functions, obviously, is a riddle (243). The creator clarifies in detail how the email is turned in bits of bytes and sent to Internet central station over the world until arriving at the assigned beneficiary. Alluding to the statement, we see that all clients of Internet go through this phase of request to self-clarify how this phenom... <!

Saturday, July 11, 2020

Essay Topics - Power of Words Essay Topics

Essay Topics - Power of Words Essay TopicsStudents, if you are struggling with your essay topics, here are a few tips for you. For instance, if your subject is anorexia, an essay that can be focused on the root cause of anorexia should use many powerful words. However, if your topic is plastic surgery, or breast reconstruction, then focus on the benefits to the patient. Always remember that the point of an essay is to give an interesting insight into the subject.For example, if you are trying to write about art, remember that while there are word games involved, the main focus of the essay is going to be on the artwork itself. Also, look at the overall message you want to portray with your essay. If it is about art, you may want to mention why the subject matter is considered a form of art in the first place. This is important because the person reading your essay will get a better idea of why it is art.A great essay topic for science could be something like how studying insects can help humans. The student will need to put together their knowledge about all different types of insects and then write about the major parts of each. As an example, they could talk about the wing structure, or the anus of the beetle. Another good idea would be to discuss a new method of collecting beetles so you can study the wing structure. Not only will this be informative but it also will give a more enjoyable feel to the essay.Of course, the student is going to need to find the appropriate topic to write about for their major. Again, there are many ways to approach this question. First, remember that there are plenty of subjects for students to choose from. Each professor has a special area they want students to focus on, such as the history of wine, and the history of computers.Second, students should find the professor with the interest that they have and then see if they can change the focus of the class in some way, or if there is any special emphasis. For example, if the pr ofessor has always talked about the importance of the environment to humanity, change the topic and say something about the environment. If the professor has always taught that politics is everything, focus on the politics of the world. These are just a few ideas for students to consider.Finally, remember that all essays should have a main idea or theme. In other words, if you are writing an essay about the differences between two animals, then you will want to focus on the differences in the two animals. All students have to be able to focus on the main idea of an essay in order to make sure that it is interesting and original. Therefore, it is important that students find the topic they have an interest in.One of the best ways to get help for essay topics is by looking at the professors around you. Not only are they an expert in their field, but they might be able to give you some pointers on what types of subjects would be best to focus on. It is important that students know what types of topics they need to focus on when writing an essay.Finally, remember that a power of words essay topics is as simple as being creative and finding the topic that is appropriate for them. Find out what interests the professor and take the time to work on your essay. Good luck!

Wednesday, May 20, 2020

MULLER Surname Meaning and Family History

The Mà ¼ller last name is a German occupational surname for miller, from the Middle High German mà ¼lnà ¦re or mà ¼ller. MILLER is the English version of this common German surname. MÃÅ"LLER is the most common German surname, as well as the most common last name in Switzerland and in the French  dà ©partements of Bas-Rhin and Moselle. Muller or Mà ¼ller is  also the fifth most common surname in Austria. Surname Origin:  German Alternate Surname Spellings:  MUELLER, MOLLER, MUILLER, MUELER, MULER, MILLER, MOELLER Famous People with the Surname MÃÅ"LLER: Erwin Wilhelm Mà ¼ller - German physicist, the first person to experimentally observe atomsFilip Mà ¼ller - Holocaust survivor and author of Eyewitness Auschwitz - Three Years in the Gas ChambersWilly Mà ¼ller - inventor of the first automatic answering machineHermann Joseph Muller -  Ã‚  American  geneticist, educator, and  Nobel laureate Where is the MULLER Surname Most Common? The Muller surname, according to surname distribution information from  Forebears, is most prevalent in Switzerland (ranked 5th in the country), Luxembourg (2nd), France (37th), South Africa (38th), and Austria (39th). The Mueller spelling, on the other hand, is most prevalent in Germany, where it is the 10th most common surname. The Mueller spelling is also common in Switzerland (12th), in addition to the Muller variant. WorldNames PublicProfiler  also highlights the Muller surnames popularity in Switzerland and indicates that it is most common in Nordwestschweiz by more than double any other region. It is also fairly common in Espace Mittelland and Zentralschweiz in Switzerland, and Alsace and Lorraine in France. Genealogy Resources for the Surname MÃÅ"LLER, MUELLER and MULLER Common German Surnames Their MeaningsUncover the meaning of your German last name with this free guide to German surnames meanings and origins. The Mueller DNA ProjectThis DNA project connects individuals with the Mueller surname, or variants such as Muller,  who are interested in using DNA testing to help discover common Mà ¼ller ancestors. Muller Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Muller family crest or coat of arms for the Muller surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted. MULLER Family Genealogy ForumThis free message board is focused on descendants of Muller ancestors around the world. Search the forum for posts about your Muller ancestors, or join the forum and post your own queries.   FamilySearch - MULLER GenealogyExplore over 1.2  million  results from digitized  historical records and lineage-linked family trees related to the Muller surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. MULLER Surname Mailing ListThe free mailing list for researchers of the Muller surname and its variations includes subscription details and searchable archives of past messages. GeneaNet - Muller  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Muller surname, with a concentration on records and families from France and other European countries. The Muller Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Muller surname from the website of Genealogy Today. Ancestry.com: Muller SurnameExplore over 5.6 million digitized records and database entries, including census records, passenger lists, military records, land deeds, probates, wills and other records for the Muller surname on the subscription-based website, Ancestry.com.----------------------- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

Wednesday, May 6, 2020

Crime, Social Order And Control - 1385 Words

Dainah Mc Neill B00666471 Criminology and Criminal Justice Crime, Social Order and Control Brian Payne Word Count: 1500 Reflecting upon the current prison regime in the UK, critically consider arguments and evidence related to the application of criminal justice policy This essay will discuss both prisons and the criminal justice system. It will undertake research to see if the prison system is working in todays society and also look at all the research within the prisons such as the rehabilitation methods and resettlement methods. By focusing on these number of methods it will be able to show if they work and what happens if they do not. Within the last two decades there has been a new†¦show more content†¦This may not be a positive thing for the prisoner as it could lead to attacks however it is done in order of the safety of individuals especially those who may live near or be close to the criminal. However when you give these criminals a label they will find it hard to get rid if it. They may be free from crime for a number of years but when they have certain labels given to them they may never be truly free from the crime they have committed. This can happen to the likes of sex offenders. Once they have committed the crime they are th en put onto the Sex Offenders List and therefore this may prevent them from reoffending. Another way to label criminals is by doing community service. Those criminals who take part in community service often have to wear high visibility vests which often make them stand out to other people. The Prevention of crime had two key elements. The first key element according to Hughes and Edwards (2005) was primary situational crime prevention. This element is where crime prevention technologies are installed in both private and public spaces. The second element is the social crime prevention. This key element is used to changed the minds of criminals and focuses on many different development schemes such as rehabilitation scheme which is used to help stop the offender from reoffending again in the future. From these two keyShow MoreRelatedThe Culture Of Control, Crime And Social Order Essay881 Words   |  4 PagesThe Culture of Control, Crime and Social Order in Contemporary Society, David Garland (2001) is certainly one worth the read. Garland, one of the leading criminologists, begins the book with a fantastic insight on ‘history of the present’ of penological developments in the US, compares it with Britain in late 1970’s. He picks out indicative theor ies by Foucault and several examples to support his arguments. He portrays an intricate argument about the rise of crime control and punitiveness. GarlandRead MoreCrime, Deviance, Social Order And Social Control3729 Words   |  15 PagesDifferent Definitions of: Crime, Deviance, Social order and Social control Crime is defined by the Oxford dictionary as ‘an action or omission which constitutes an offence and is punishable by law.’ (Dictionary, 2015) Whereas deviance is failing to conform to the expectations held by society without necessarily breaking any laws. Criminal behaviour differs to deviant behaviour as a person can be deviant without committing a crime and vice versa, a person can be criminal without being deviant. ForRead MorePolicing Perspective: Theory and Application679 Words   |  3 Pagesparticular social functions that makes it a necessity in any given social order. As a fundamental aspect of social order, policing can be conducted by various processes and institutional arrangements or plans. In most cases, policing is carried out by the police, which is a state-organized specialist organization. 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So what exactly is deviance? In this essay we are concerned with social deviance, not physiological deviations from the expected norm. In general, any behavior that does not conform to social norms is deviance; that is behavior that violates significant social norms and is disapproved of by a large number of people as a result. For societiesRead MoreDd208 Exam Notes Essay1264 Words   |  6 PagesNotes for exam question 1 Chapter 1: social scientist have argued that issues of inequality, poverty and social exclusion cut across both social welfare and crime control domains, and noted that while some responses to these issues may become the focus of social welfare policies, others may become the focus of crime control interventions. Social justice then is neither the exclusive terrain of social welfare nor of crime control. The boundaries between these two domains tend to be mobile andRead MoreMarxists theory to the sociological understanding of crime and deviance913 Words   |  4 Pagesunderstanding of crime and deviance. (21 marks) Marxism is a macro/structural approach to society, meaning that it looks at the large-scale societal structure for answers about how society works and operates and explores crime and deviance in relation to classes within a capitalist society. Marxists claim that laws do not reflect a value consensus, instead laws and law enforcement benefits the rich (protection of private property), and discriminate the poor which brings about social class reproductionRead MoreThe Theory Of Criminal Justice System1544 Words   |  7 Pagesthat drive the policies that determine how a government handles its problems with crime. The first two, punishment theory and retributive theory focused on the satisfaction of the victim for such punishment. The other two primary theories of criminal justice, deterrent theory and reformation theory, are aimed at preventing future crimes. They seek to achieve this aim either by discouraging others to commit the same crimes or transforming the individual criminal i nto a productive member of society.† (WikipediaRead MoreThe Social Bond Theory Is One Of Many Theories Under The1092 Words   |  5 Pages The social bond theory is one of many theories under the umbrella of control theories. Within the control theories, there is not an exact socio-historic background but there are few assumptions. Control theories take a different approach to crime than most other criminological theories. Instead of looking to solve the popular question of why people commit crimes, it looks to answer the question of why most people do not commit crimes. This theory believes criminal motivation is in fact not an individualRead MoreThe Social Theory Of Crime Essay1548 Words   |  7 Pagestheories that try explaining why crime continues to occur in everyday society. Although, only one theory in particular throughout my research stood out. This theory is the purpose of this research paper and that theory is the Social Process Theory, also known as the Social learning theory. This theory believes that criminality is a function of a person’s interactions with many organizations, intuitions, and pro cesses in society. Theory The definition of the Social Process Theory is the ongoing structured

Commentary on In the Room of a Thousand Miles Essay Example For Students

Commentary on: In the Room of a Thousand Miles Essay In the Room of a Thousand Miles is a travel poem. The poem explores travel that isn’t of the physical nature, but the travel one does in their minds. The poem starts off with the narrator sitting inside his house, writing about the things he sees through his window. â€Å"†¦ a neighbor walking his small, nervous dog†. This establishes the fact that the narrator is at home, and although he talks about the â€Å"sun-blanched stadiums of Rome† and the â€Å"waterclock in Bruges†, he isn’t physically in those places, indicating that this journey takes place inside his head. The title of the poem further establishes the mental aspect of travel, because there is no literal room of a thousand miles. The dialogic address of the poem makes the reader feel more involved with the narrator, as if the reader is experiencing this journey alongside him and is actively engaged in a conversation with him. It also makes the poem a lot more personal. The narrator complains about his wife, of how she is critical of his work: â€Å"My wife hands these poems back to me with a sigh. She thinks I ought to be opening up†¦Ã¢â‚¬ . Billy Collins’ uses the dialogic address to make the reader feel like they are having a meaningful conversation with the narrator, listening to his concerns and worries. Another instance that expresses intimacy between the narrator and the reader, is when the author uses parenthesis to tell something exclusively to the reader: â€Å"And then just between you and me—†. This statement shows the bond that the narrator and reader have forged by journeying together. The lines in the poem are pretty short; the longest line has 9 words. The use of such short lines serves multiple purposes. Most importantly, it makes the visual imagery so vivid and dominant. â€Å"I visualize a lion rampant on an iron shield†. The simplicity of this image, and the few words chosen to express it, gets across the point to the reader rather directly, one can easily conjure up such an image in their mind. The imagery is presented as plainly as possible, and this makes them stronger and bolder. Short lines, that are also grammatically simple (â€Å"I take a swallow of cold tea†), give the poem a more conversational feel. The poem is written in free verse, because there seems to be no proper structure or pattern. Nonetheless, the poem does contain some half-rhymes like â€Å"history† and† its cities†, â€Å"you and me† and â€Å"cold tea† etc. The pace of the poem however varies through the course of the poem. The poem starts off with quite a quick pace, and maintains this tempo for the majority of the poem. However towards the end when about 10 lines of the poem remain the tempo slows down. This is brought upon by an increase in the length of the lines, and also the increase in punctuation. The mood of the poem can be described as being uncertain, and a little confused. The narrator’s uncertainty about what to write on in the start of the poem, makes the reader feel like the narrator is tired and at a loss on what to write on. â€Å"I tell her I will try again†. But as the narrator journeys within his mind he realizes he had the right idea all along. So towards the end of the poem, the reader feels like the narrator has found an answer to his worries, and that he has accomplished something. The narrator leaves the reader with an unresolved problem in the end of the poem. The poem starts out in the familiar setting of a house, of a person looking out their window. The narrator writes a poem about what he sees outside, only to find out that his wife rather he wrote on the many exotic places around the world. He thinks of all these places, and attempts to do as his wife said, but ultimately decides to write on what he sees outside instead. However, the short mental trip the narrator has had seems to have somehow changed his perception of what he first saw when he looked outside. The difference in tone, from jovial to serene, and the difference in tempo, from quick (â€Å"I like writing about where I am, where I happen to be sitting†) to slow (â€Å"the one that sings, pauses, then sings again.†), all indicate that the narrator’s brief travel has had a major impact on him. This mysterious ending leaves the reader disorientated and unsure, as if as so of ten the case with traveling.

Thursday, April 23, 2020

Multinational Corporation McDonald’s in Turkey and the United Kingdom Essay Example

Multinational Corporation: McDonald’s in Turkey and the United Kingdom Essay McDonald’s is one of the largest franchise corporations in the world. This factor alone makes the company a multinational corporation with many locations. While McDonald’s is known for its one dollar burgers and crisp French fries, the company often has to adapt to its surroundings and to the culture of the country in which it is doing business. The purpose of this essay is to discuss and compare two of McDonald’s international locations: McDonald’s Turkey and McDonald’s UK. Based upon these analyses, the writer will be able to draw conclusions in regards to the substantive competitive future of the McDonald’s franchise in these countries.McDonald’s TurkeyCompany backgroundMcDonald’s has been in Turkey for over 20 years. In fact, the corporation celebrated its 20th year in the country in 2006. At that time, the franchise was yielding more effective results than various other McDonald restaurants throughout the world. After reach ing this point, McDonald’s partnered with the Andolu Group and decided to open additional restaurants throughout the country. Such a partnership resulted in a substantive competitive advantage for McDonald’s in Turkey. Moreover, McDonald’s Turkey’s restructuring efforts enabled the corporation to increase sales in a tremendous way (Turkish—U.S. Business Council, 2006).Thus, McDonald’s Turkey is seeing â€Å"†¦135,000 people visit McDonald’s restaurants daily in Turkey†¦Ã¢â‚¬  (TAIK, 2006, para. 4). In addition, the corporation has given over 50,000 employees a memorable start to their work careers. Not only that, McDonald’s Turkey has 20 years worth of sales that have resulted in â€Å"†¦375 million sandwiches, 28,000 tons of meat, 35 million liters of milk and 110,000 tons of potatoes†¦Ã¢â‚¬  (TAIK, 2006, para. 5). All the sandwiches, drinks, and French fries being sold means that people are visiting Mc Donald’s Turkey.Business, culture and tourismAs a result, tourism in the country brings in additional customers. Yet, in order for tourists to reach Turkey from other countries, they must have adequate transportation. Well, â€Å"Boeing Co. said on Thursday Turkey’s Sky Airlines ordered three of its Next-Generation 737-900ER jetliners, worth $226 million at list prices† (The Gemini Post, 2006, Turkey’s Sky Airlines†¦, para. 1). This planes offer a quick method of travel to and from the country. However, transportation is not the only business flourishing in Turkey, so is the real estate market.Some real estate chains are internationally locating their headquarters at Century 21’s Turkey office. This alone brings in additional culture. Consequently, either the newcomers will adapt to the Turkish ways of live or implement new traditions. In fact, The Gemini Post (2006) discussed, â€Å"Turkey has become a favorite of real estate chains because of its recent performance, together with its special geographic location between Europe and the Middle East, Realty World Turket CEO†¦said† (Turkish real estate†¦, para. 1). What do these things have to do with McDonald’s Turkey? It depends on the situation.New business often means people coming to the country for conferences, training seminars, career changes, study abroad, etc. Also, in 2006, Larson indicated at the Business Partners Day that,†¦McDonald’s (sic) went through global problems five years ago. This was felt more in Turkey because of the 2001 crisis. But with the new leadership plan we implemented in 2002, we have profited for 36 consecutive months around the world. (The Gemini Post, 2006, McDonald’s 20th year in Turkey, para. 1)Significantly, the 2001 situation mentioned refers to the 9/11 attacks that occurred in the United States. These attacks caused some division amongst countries and lead to the â€Å"War on Terrorismâ₠¬  which has created controversy in many nations. Consequently, any multinational corporation that is successful in another country has to be doing something right. Furthermore, the fact that Google opened up an office in Turkey only enhances McDonald’s Turkey profitability potential (The Gemini Post, 2006, Googles opens office in Turkey). Google is a company that serves as an Internet search engine. Thus, any Americans visiting Turkey who want a familiar location to frequent can find out where the nearest McDonald’s is from their living quarters. Remarkably, McDonald’s Turkey also knows when to align itself with well-known brands, such as Coca-Cola.Strategic alliancesMcDonald’s and Coca-Cola of Turkey signed a deal to work together. At first, Coca-Cola only worked with Burger King. This was not good for McDonald’s since Burger King is one of the franchises fiercest competitors. Yet, Coca-Cola saw the growth and profitability potential that McDona ld’s Turkey possessed. Thus, although the two companies began a slow growth in its partnership ventures, that growth is gradually increasing (United World, 2005). However, a strong ally does not prevent problems from occurring.Effects of the War on TerrorismOne problem with trying to bring the American culture to another country is the possibility of war, terrorism, and vandalism. For example, in 2004, a bomb went off near a Turkish McDonald’s restaurant. It was noted that â€Å"Several McDonald’s restaurants have been targeted by attacks in Turkey in the past† (Israel is real, 2004, para. 5). Thus, some individuals take out their displeasure for the wars in various places on United States’ companies through the methods of vandalism and retaliation. It is almost as if some Turkish individuals believe that McDonald’s is doing nothing for the country.How McDonald’s is improving TurkeyMcDonald’s, however, is improving the country. Just opening restaurants is not the only thing McDonald’s is doing for Turkey. While the first McDonald’s Turkey opened in October 1986 in Istanbul, the corporation has given back in a mass consumer culture type of way. Codrington (2005) explained,Because the foreign, or American, image of McDonald’s is attractive to people in many countries, local businesses sometimes copy as much of the name and image as they believe they can get away with†¦This is a contemporary example of cultural adaptation. (p. 704)Yet, reverse adaptation occurs as well. For example, McDonald’s Turkey has a chilled yogurt drink that is called an Ayran. So, McDonald’s Turkey is a franchise that other companies are trying to model their organizations against as well as a corporation that does what is necessary to be successful. Is McDonald’s UK the same way? Yes and no.McDonald’s UKBrief historyMcDonald’s UK opened its first restaurant in 1974. The co rporation now serves over 2.5 million people. In fact, McDonald’s UK strives hard to offer convenient locations that are easily accessible. As a result, some of the restaurants are located around cross-channel ferries and in bowling alleys (McDonald’s Corporation, 2007, Restaurant Development). Not only that, McDonald’s UK has Student Information Packs that students can use to find out about the company. The company also recruits students and employs future leaders (McDonald’s Corporation, 2007).Achieving a competitive advantageYet, to achieve a substantive competitive advantage, McDonald’s UK has done many things. For example, the company is putting a 55-page patent on how a sandwich is made. Thus, the franchise will own the intellectual property rights. Significantly, the patent will be filed in both the United States and Europe. McDonald’s UK is hoping that this strategic move will enable the corporation to develop the same tasting sandwi ch in all its restaurants (Metro, 2006).Another strategic move that McDonald’s UK made was to change the yellow golden arches to a yellow question mark. The corporation also addressed the obesity issue by offering bagels with cream cheese, fresh fruit, cappuccino, and free-range eggs. All of these things occurred with the McDonald’s in Europe (Pfanner, 2004).However, probably the single biggest thing that McDonald’s UK is doing from a people’s perspective is allowing families to job share. All the family has to do is get approval from the manager and they can work each other’s shifts. This type of job sharing reduces absenteeism and improves staff retention (BBC News ¹, 2006). As a result, it can be said that employees are highly motivated and that this motivation increases productivity. This is extremely important because McDonald’s UK had to close 25 outlets due to low sales. Sadly, the close of these outlets resulted in a cost of $40 mi llion in the 1st quarter of 2006. The costly situation first began to surface for the company as far back as 2003 when the â€Å"Plan to Win† revitalization strategy was implemented (BBC News ², 2006). Significantly, achieving a cost reduction is part of McDonald’s UK’s strategy to increase profits. Thus, 50 outlets will be converted to franchises (BBC News ², 2006).Environmentally friendlyConsequently, McDonald’s UK will increase its profitability potential. Yet, the corporation is helping the community profit as well. McDonald’s UK is giving back to the community in an environmentally friendly way. The Daily Grist (2007) wrote,†¦McDonald’s has announced that it will run all its U.K. vehicles on biodiesel—from its own greasy grills! The chain will convert the 155-lorry fleet to a mix of 85 percent fry grease and 15 percent rapeseed oil by next year, and says the switch will cut its U.K. carbon emissions 75 percent. (para. 1) As a result, McDonald’s UK is helping to reduce the smog problem while minimizing the cost of fuel.In addition, the corporation is converting waste (trash) to stored electricity and heat. This energy supply is being used to power hospitals, community facilities, and local buildings. Furthermore, The Guides Network (2007) mentioned,†¦McDonald’s have also rolled out new environmentally friendly technologies and techniques within their restaurants. These include solar panels, wind power, recycling schemes for the large quantity of cardboard they use and also energy efficient lighting on their premises. (para. 7)While all these things are good and more than enough for the corporation to flourish in the UK, McDonald’s takes giving one step further. The corporation provides free WiFi wireless Internet access in about 1,200 UK restaurants (McDonald’s UK, 2007). A move as bold as this is what sets McDonald’s apart from many of the corporation’s competitors.Market powerYet, McDonald’s knows how to be competitive from a meat standpoint as well. This would mean that the corporation has a cost advantage in its food distribution. Sadly, some food processing, wholesale, and food services’ companies may not. Bunte and Vavra (2006) pointed out,Food wholesale traders buy and sell less and less on their own account, but rather provide logistic services to retailers. Food service is still far less concentrated than food retailing and food processing. On the other hand, there are large food service companies (e.g. McDonalds) which may derive market power from both their size and their market share. More important is probably the fact that growth in food services limits the possibilities for food retailing to exert the provision of alternative distribution channels. (p. 15)What does this say about McDonald’s UK? The main thing is that the McDonald’s franchise knows how to adapt to its surroundings: whether it is in strategic alliances, prices, distribution, the environment, or even to the people.ConclusionOne must keep in mind that McDonald’s restaurants are managed by individuals because a store does not manage itself. Yet, as a franchise, a model exists in which all McDonald’s restaurants can learn from. While the name, McDonald’s, may easily bring in customers, the restaurants still need to be managed. McDonald’s management must be trained about how to deal with diversity, conflicts of interest, and cultural differences. This was evident in the paper as in McDonald’s UK, the employees were able to job share with their families.Thus, McDonald’s is doing quite well as a multinational corporation. In Turkey, the corporation has over 20 years of experience. Therefore, McDonald’s Turkey has brought many first impressions to the communities and to its employees. Such ties as these are reasons why McDonald’s Turkey is retaining a sub stantive competitive advantage. As for McDonald’s UK, well, the corporation is becoming a model organization; one in which followers seek leadership. Not only that, McDonald’s UK is minimizing costs while reducing waste. These two qualities help the corporation gain loyalty. Most importantly, however, is the fact that McDonald’s UK altered its golden arches to a yellow question mark. This factor alone proves the corporation is willing to compromise with and adapt to its environment. As a result, McDonald’s UK can develop a substantive competitive advantage. Multinational Corporation McDonald’s in Turkey and the United Kingdom Essay Example Multinational Corporation: McDonald’s in Turkey and the United Kingdom Essay McDonald’s is one of the largest franchise corporations in the world. This factor alone makes the company a multinational corporation with many locations. While McDonald’s is known for its one dollar burgers and crisp French fries, the company often has to adapt to its surroundings and to the culture of the country in which it is doing business. The purpose of this essay is to discuss and compare two of McDonald’s international locations: McDonald’s Turkey and McDonald’s UK. Based upon these analyses, the writer will be able to draw conclusions in regards to the substantive competitive future of the McDonald’s franchise in these countries.McDonald’s TurkeyCompany backgroundMcDonald’s has been in Turkey for over 20 years. In fact, the corporation celebrated its 20th year in the country in 2006. At that time, the franchise was yielding more effective results than various other McDonald restaurants throughout the world. After reach ing this point, McDonald’s partnered with the Andolu Group and decided to open additional restaurants throughout the country. Such a partnership resulted in a substantive competitive advantage for McDonald’s in Turkey. Moreover, McDonald’s Turkey’s restructuring efforts enabled the corporation to increase sales in a tremendous way (Turkish—U.S. Business Council, 2006).Thus, McDonald’s Turkey is seeing â€Å"†¦135,000 people visit McDonald’s restaurants daily in Turkey†¦Ã¢â‚¬  (TAIK, 2006, para. 4). In addition, the corporation has given over 50,000 employees a memorable start to their work careers. Not only that, McDonald’s Turkey has 20 years worth of sales that have resulted in â€Å"†¦375 million sandwiches, 28,000 tons of meat, 35 million liters of milk and 110,000 tons of potatoes†¦Ã¢â‚¬  (TAIK, 2006, para. 5). All the sandwiches, drinks, and French fries being sold means that people are visiting Mc Donald’s Turkey.Business, culture and tourismAs a result, tourism in the country brings in additional customers. Yet, in order for tourists to reach Turkey from other countries, they must have adequate transportation. Well, â€Å"Boeing Co. said on Thursday Turkey’s Sky Airlines ordered three of its Next-Generation 737-900ER jetliners, worth $226 million at list prices† (The Gemini Post, 2006, Turkey’s Sky Airlines†¦, para. 1). This planes offer a quick method of travel to and from the country. However, transportation is not the only business flourishing in Turkey, so is the real estate market.Some real estate chains are internationally locating their headquarters at Century 21’s Turkey office. This alone brings in additional culture. Consequently, either the newcomers will adapt to the Turkish ways of live or implement new traditions. In fact, The Gemini Post (2006) discussed, â€Å"Turkey has become a favorite of real estate chains because of its recent performance, together with its special geographic location between Europe and the Middle East, Realty World Turket CEO†¦said† (Turkish real estate†¦, para. 1). What do these things have to do with McDonald’s Turkey? It depends on the situation.New business often means people coming to the country for conferences, training seminars, career changes, study abroad, etc. Also, in 2006, Larson indicated at the Business Partners Day that,†¦McDonald’s (sic) went through global problems five years ago. This was felt more in Turkey because of the 2001 crisis. But with the new leadership plan we implemented in 2002, we have profited for 36 consecutive months around the world. (The Gemini Post, 2006, McDonald’s 20th year in Turkey, para. 1)Significantly, the 2001 situation mentioned refers to the 9/11 attacks that occurred in the United States. These attacks caused some division amongst countries and lead to the â€Å"War on Terrorismâ₠¬  which has created controversy in many nations. Consequently, any multinational corporation that is successful in another country has to be doing something right. Furthermore, the fact that Google opened up an office in Turkey only enhances McDonald’s Turkey profitability potential (The Gemini Post, 2006, Googles opens office in Turkey). Google is a company that serves as an Internet search engine. Thus, any Americans visiting Turkey who want a familiar location to frequent can find out where the nearest McDonald’s is from their living quarters. Remarkably, McDonald’s Turkey also knows when to align itself with well-known brands, such as Coca-Cola.Strategic alliancesMcDonald’s and Coca-Cola of Turkey signed a deal to work together. At first, Coca-Cola only worked with Burger King. This was not good for McDonald’s since Burger King is one of the franchises fiercest competitors. Yet, Coca-Cola saw the growth and profitability potential that McDona ld’s Turkey possessed. Thus, although the two companies began a slow growth in its partnership ventures, that growth is gradually increasing (United World, 2005). However, a strong ally does not prevent problems from occurring.Effects of the War on TerrorismOne problem with trying to bring the American culture to another country is the possibility of war, terrorism, and vandalism. For example, in 2004, a bomb went off near a Turkish McDonald’s restaurant. It was noted that â€Å"Several McDonald’s restaurants have been targeted by attacks in Turkey in the past† (Israel is real, 2004, para. 5). Thus, some individuals take out their displeasure for the wars in various places on United States’ companies through the methods of vandalism and retaliation. It is almost as if some Turkish individuals believe that McDonald’s is doing nothing for the country.How McDonald’s is improving TurkeyMcDonald’s, however, is improving the country. Just opening restaurants is not the only thing McDonald’s is doing for Turkey. While the first McDonald’s Turkey opened in October 1986 in Istanbul, the corporation has given back in a mass consumer culture type of way. Codrington (2005) explained,Because the foreign, or American, image of McDonald’s is attractive to people in many countries, local businesses sometimes copy as much of the name and image as they believe they can get away with†¦This is a contemporary example of cultural adaptation. (p. 704)Yet, reverse adaptation occurs as well. For example, McDonald’s Turkey has a chilled yogurt drink that is called an Ayran. So, McDonald’s Turkey is a franchise that other companies are trying to model their organizations against as well as a corporation that does what is necessary to be successful. Is McDonald’s UK the same way? Yes and no.McDonald’s UKBrief historyMcDonald’s UK opened its first restaurant in 1974. The co rporation now serves over 2.5 million people. In fact, McDonald’s UK strives hard to offer convenient locations that are easily accessible. As a result, some of the restaurants are located around cross-channel ferries and in bowling alleys (McDonald’s Corporation, 2007, Restaurant Development). Not only that, McDonald’s UK has Student Information Packs that students can use to find out about the company. The company also recruits students and employs future leaders (McDonald’s Corporation, 2007).Achieving a competitive advantageYet, to achieve a substantive competitive advantage, McDonald’s UK has done many things. For example, the company is putting a 55-page patent on how a sandwich is made. Thus, the franchise will own the intellectual property rights. Significantly, the patent will be filed in both the United States and Europe. McDonald’s UK is hoping that this strategic move will enable the corporation to develop the same tasting sandwi ch in all its restaurants (Metro, 2006).Another strategic move that McDonald’s UK made was to change the yellow golden arches to a yellow question mark. The corporation also addressed the obesity issue by offering bagels with cream cheese, fresh fruit, cappuccino, and free-range eggs. All of these things occurred with the McDonald’s in Europe (Pfanner, 2004).However, probably the single biggest thing that McDonald’s UK is doing from a people’s perspective is allowing families to job share. All the family has to do is get approval from the manager and they can work each other’s shifts. This type of job sharing reduces absenteeism and improves staff retention (BBC News ¹, 2006). As a result, it can be said that employees are highly motivated and that this motivation increases productivity. This is extremely important because McDonald’s UK had to close 25 outlets due to low sales. Sadly, the close of these outlets resulted in a cost of $40 mi llion in the 1st quarter of 2006. The costly situation first began to surface for the company as far back as 2003 when the â€Å"Plan to Win† revitalization strategy was implemented (BBC News ², 2006). Significantly, achieving a cost reduction is part of McDonald’s UK’s strategy to increase profits. Thus, 50 outlets will be converted to franchises (BBC News ², 2006).Environmentally friendlyConsequently, McDonald’s UK will increase its profitability potential. Yet, the corporation is helping the community profit as well. McDonald’s UK is giving back to the community in an environmentally friendly way. The Daily Grist (2007) wrote,†¦McDonald’s has announced that it will run all its U.K. vehicles on biodiesel—from its own greasy grills! The chain will convert the 155-lorry fleet to a mix of 85 percent fry grease and 15 percent rapeseed oil by next year, and says the switch will cut its U.K. carbon emissions 75 percent. (para. 1) As a result, McDonald’s UK is helping to reduce the smog problem while minimizing the cost of fuel.In addition, the corporation is converting waste (trash) to stored electricity and heat. This energy supply is being used to power hospitals, community facilities, and local buildings. Furthermore, The Guides Network (2007) mentioned,†¦McDonald’s have also rolled out new environmentally friendly technologies and techniques within their restaurants. These include solar panels, wind power, recycling schemes for the large quantity of cardboard they use and also energy efficient lighting on their premises. (para. 7)While all these things are good and more than enough for the corporation to flourish in the UK, McDonald’s takes giving one step further. The corporation provides free WiFi wireless Internet access in about 1,200 UK restaurants (McDonald’s UK, 2007). A move as bold as this is what sets McDonald’s apart from many of the corporation’s competitors.Market powerYet, McDonald’s knows how to be competitive from a meat standpoint as well. This would mean that the corporation has a cost advantage in its food distribution. Sadly, some food processing, wholesale, and food services’ companies may not. Bunte and Vavra (2006) pointed out,Food wholesale traders buy and sell less and less on their own account, but rather provide logistic services to retailers. Food service is still far less concentrated than food retailing and food processing. On the other hand, there are large food service companies (e.g. McDonalds) which may derive market power from both their size and their market share. More important is probably the fact that growth in food services limits the possibilities for food retailing to exert the provision of alternative distribution channels. (p. 15)What does this say about McDonald’s UK? The main thing is that the McDonald’s franchise knows how to adapt to its surroundings: whether it is in strategic alliances, prices, distribution, the environment, or even to the people.ConclusionOne must keep in mind that McDonald’s restaurants are managed by individuals because a store does not manage itself. Yet, as a franchise, a model exists in which all McDonald’s restaurants can learn from. While the name, McDonald’s, may easily bring in customers, the restaurants still need to be managed. McDonald’s management must be trained about how to deal with diversity, conflicts of interest, and cultural differences. This was evident in the paper as in McDonald’s UK, the employees were able to job share with their families.Thus, McDonald’s is doing quite well as a multinational corporation. In Turkey, the corporation has over 20 years of experience. Therefore, McDonald’s Turkey has brought many first impressions to the communities and to its employees. Such ties as these are reasons why McDonald’s Turkey is retaining a sub stantive competitive advantage. As for McDonald’s UK, well, the corporation is becoming a model organization; one in which followers seek leadership. Not only that, McDonald’s UK is minimizing costs while reducing waste. These two qualities help the corporation gain loyalty. Most importantly, however, is the fact that McDonald’s UK altered its golden arches to a yellow question mark. This factor alone proves the corporation is willing to compromise with and adapt to its environment. As a result, McDonald’s UK can develop a substantive competitive advantage.